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Mike Arce is the founder of Loud Rumor, a lead generation studio for fitness studios. Loud Rumor didn’t start out that way… it originally started by building websites for companies. It evolved into a marketing agency and has continued to be refined to what it is now. I met Mike several years ago and it has been really exciting to watch the evolution of his business.

If you are in the fitness business and would like to learn more about Loud Rumor, visit: www.loudrumor.com or https://www.youtube.com/LoudRumorMarketing

• Inspiration (0:30) : Mike and his wife had a hard time finding a job during a challenging time in the economy.
• Encouragement (3:38) : Not everyone is cut to do entrepreneurship. First really understand why you want to do it. Really get clear on that, and you may end up finding out that you can do what you want to do inside of a company like Loud Rumor. Be self aware, do you really want to be a business owner.
• Focus (8:10) : Decide on what areas and then clearly focus on that area. Read books on things you need to work on. Find a way that works best for you and do that.

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