Sales is the lifeblood of any business. However, many media sales professional “wing” this. Have you missed out on large contracts in the last 12 months? Are you explaining what your company using different language to each person you meet? Do you go from one meeting to the next, with each potential customer “recreating the wheel”? If you answered yes to any or all of those, you are missing out on revenue-generating opportunities.

Smarter Selling is a collection of tried and tested media selling techniques to optimize sales. The purpose of this introductory book is to outline these ‘5 steps to sales success’, to enable media sales reps to double sales.

In this book, you’ll learn the 5 core elements to double media sales:

• Step 1: define and deliver business objectives
• Step 2: prospect your most valuable customers
• Step 3: create and communicate a compelling consistent and unified sales message
• Step 4: ask the right questions
• Step 5: identify, monitor and control your top metrics

Streamline your sales by implementing the Home Story Sales Success Program to help you double sales.