Understanding where your time is most effectively spent helps you discover which activities drive positive results; therefore, you can systematize and prioritize appropriately. Chunk your time into manageable blocks for maximum results. Time management skills are a must if you want to be able to make an impact on your business. You should get into the habit of using these skills to make your time more worthwhile, and your impact stronger.

Time Management Skills & Efficiency

Identifying where you spend your time is one of the most important time management skills to learn. It is an efficient and effective use of your time and resources. Each day, situations come up that will capture your attention such as: projects that are falling behind, unexpected meetings, personnel notifications, an unexpected sales drop and anything else you can imagine. It is critical to understand how you determine the most optimal use of your time.

Time management skills and efficiency go hand in hand. When you know you only have 30 minutes to do something, you spend that time doing it instead of bouncing back and forth between any number of other responsibilities.

Concentrated Effort

Each morning, before the hurriedness of the day takes over, spend 30 minutes of concentrated time in the morning to focus on a large project. For many Marketing owners, strategy time is often neglected for the reactionary things that come up. Let the reactionary things come up, there is no avoiding them.

As your day progresses, decide how you will spend your time to complete ongoing tasks like check email, make phone calls, or follow up on those recent meetings. Set aside 30-minute blocks throughout your day to give you a break from running from one thing to the next. Having those blocks give you, the owner an opportunity to take a break from those high output client strategy meetings to maximize client results. Update your dashboard daily helps you prioritize appropriately for the upcoming day. This will help you stay in front of issues and keep you more productive, create less stress, and offer a more fulfilling day.

The key to maximize your effectiveness during this time, is to take steps to be uninterrupted – turn off your email, forward your office phone and you quiet your cell phone. Invest that time working on your BHAG (e.g. focus on your 2 year vision and decide which industry vertical you want to concentrate your teams effort). By being immersed in the project for those 30 minutes you can begin each day with time dedicated to your business.

In the process, you see how you can reach that larger vision a new unique way. After a few weeks of the new concentrated effort, you may have a clear strategy on which ideal clients the firm will focus on. The big projects take more time but the rewards are greater.

Start Soon

For 30 minutes, shut off your office phone. Do not text, do not call, and do not open email. Think through your day in a concentrated way.

  1. Plan out your day in blocks so that you can spend concentrated time on emails, calls, proposals, and any other items important to grow your company. By designing upfront and focusing on important items to focus your company, you will notice that your day is much less reactionary and you have a better idea of how it will turn out.
  2. Keep a note that states “Am I working IN my business or ON my business?”

Start Now

If you are still having trouble with time management skills or would like to have some help growing them, set up a Time Creation Call where we will cover what might be getting in the way of you being more productive each day.

Remember, you are changing deeply embedded habits so be gentle with yourself. As an achiever, it’s really easy to think about all the things you aren’t doing great here. I invite you to focus on one thing at a time.


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